In an analytical report by OSINT Journal on the JanaMen project, estimates of its presumed revenues are given, related companies are listed, and a plan for intervention by state authorities is proposed. The authors link the sports reality show of Aitym Zhakupov to bookmaker capital, opaque payments and administrative patronage.
The FBRK decided to check these claims. The editorial team compared the financial estimates and information about the companies from the report with data from open registries, publications in Kazakhstani media, the project's official websites and the current legislation of the Republic of Kazakhstan.
The verification of the document revealed significant gaps: it contains no calculations that would allow the stated financial volumes to be reproduced, and some of the proposed procedural measures are described without a proper legal basis. At the same time, certain corporate links and commercial lines of JanaMen are confirmed by open sources.
FINANCIAL ESTIMATES: WHERE THE MILLIONS CAME FROM
OSINT Journal gives several estimates of the project's budget and its presumed revenues.
At the same time, the authors do not explain on the basis of what data the stated sums were calculated, for what period they are given and how these estimates were obtained. The report does not disclose the calculation methodology and does not indicate sources that would allow the reliability of the figures cited to be independently verified.
JanaMen's commercial activity does indeed exist. The official website of JanaMen Health presents supplements, and the JanaFit page offers a paid online marathon with workouts and nutritional recommendations. The website also presents the product Jana Men AOJIRU – a drink to support digestion, detox and fibre replenishment.
The JanaFit page publicly claims more than 20,000 participants in the project. The published offer states the price of one online marathon — 7,990 tenge. The programme includes workouts, a menu with calculated calories and macronutrients, video lessons by specialists and feedback in a chat.
If it is assumed that all 20,000 participants paid for the marathon at the full price of 7,990 tenge, gross revenue would amount to about 159.8 million tenge. This is comparable to the lower bound of OSINT Journal's estimate of 150 million tenge from the infobusiness and online marathons. At the same time, to reach 500 million tenge at the same price, about 62,600 payments would be required. Thus, OSINT Journal's estimate may be a working hypothesis and does not look arithmetically impossible.
Separately, the claim about funding from 1xBet, Olympus and Fonbet should be noted.
The document does not cite specific advertising integrations confirming payments to JanaMen from the named bookmakers. Mentioning brands does not replace confirmation of commercial relations with them.
NOMAPAY: AN UNPROVEN LINK IN MONEY FLOWS
Separately, OSINT Journal describes NomaPay as a possible link in an alleged financial scheme and mentions payment channels associated with the project.
A check of the requisites reveals a discrepancy: the OSINT publication states BIN 240340028731, whereas the official website of NomaPay gives BIN 240740012077 and the registration number of the payment organisation of the National Bank 01-25-206.
This is also confirmed by a check through the Kompra.kz service: no such BIN exists.
The National Bank includes NomaPay in the list of electronic money systems. This confirms the company's participation in the regulated payment infrastructure, but does not establish that it was used for hidden financing of JanaMen.
Nomatech LLP was indeed registered on 13 June 2024 under BIN 240640014525. Aitym Zhakupov is listed as the head. At the same time, the organisation's main activity in the corporate data is consulting on commercial activity and management, code OKED 70221.
Separately, the authors claim a "network of affiliated sole traders" through which P2P transfers and payments for supplements and marathons are accepted under a simplified tax regime. However, the report does not explain where this information comes from or on what data such conclusions are based. As a result, it is impossible to verify the validity of this claim.
BOOKMAKER MARKET PAYMENTS AND JANAMEN FINANCING ARE NOT THE SAME THING
One of the key theses of the report is the alleged link between the financial flows of the bookmaker market and JanaMen. We checked what is known about NomaPay's role and about Zhakupov's public relations with Umar Kremlev.
In October 2025, Mazhilis deputy Yermurat Bapi sent a request to Prime Minister Olzhas Bektenov, the head of the Agency for Financial Monitoring (AFM) Zhanat Elimanov and National Bank Chairman Timur Suleimenov. The deputy expressed concern that the operation of the Unified Betting Accounting System (USU) could lead to a concentration of control over bookmaker companies' payments in the hands of a private contractor. He also raised the question of possible links between NomaPay and the Russian sports official Umar Kremlev.
A publication by ORDA explained how the roles in the system are distributed: the operator of the USU is the state-owned LLP "Unified Accounting System Operator", while NomaPay acts as a contractor. Thus, the point is not that NomaPay officially owns the system, but that it participates in servicing the bookmaker betting accounting system.
At the same time, the deputy's concerns about possible links between NomaPay and Kremlev do not in themselves prove that such a link exists. No documentary confirmation of this could be found in open Kazakhstani registries.
A public connection between Kremlev and Zhakupov and the JanaMen project does indeed exist, and the project itself does not hide it. Since February 2024, one of the project's lines has been developed under the name IBA JanaMen in cooperation with the International Boxing Association (IBA), which is headed by Kremlev. In an interview with director Kana Beisekeyev, Zhakupov personally confirmed that his project receives funding from the federation. Consequently, IBA's support for JanaMen should more correctly be regarded as publicly stated cooperation rather than a hidden connection.
There is also more specific confirmation of this support. In November 2025, Kremlev personally presented Zhakupov with a certificate for the construction of a multifunctional sports and wellness centre, JanaMen. In May 2026, in the town of Kosshy near Astana, a ceremony was held to lay a time capsule, marking the start of construction of the IBA JANAMEN complex. Kremlev, Zhakupov and representatives of local authorities took part in the event.
In the OSINT Journal report, the alleged bookmaker financing is included in the general version of opaque financial flows. However, the authors do not provide a chain of payments from bookmakers through Nomapay or other companies to JanaMen.
Consequently, three circumstances must be distinguished: Nomapay's participation in the payment infrastructure of the bookmaker market, the company's corporate link with Zhakupov, and the actual financing of JanaMen. Even if the first two circumstances are confirmed by open sources, the third requires independent evidence.
"ANACONDA" PLAN: LEGAL MEASURES WITHOUT SPECIFIC GROUNDS
In the final part of the report, the authors list the measures that, in their opinion, should be considered with regard to JanaMen and the companies associated with the project.
The main problem with this section is that the authors combine journalistic assumptions, proposals to amend legislation and measures of state coercion without disclosing which specific facts should serve as the basis for each action. Meanwhile, suspicion of a violation of the law, the existence of grounds for an inspection and proof of the elements of an offence are different things.
Article 306 of the Criminal Code of the Republic of Kazakhstan: it is not enough to point to the danger of the workouts. The article provides for liability for the provision of services that do not meet safety requirements if this has caused harm to health. For a legal assessment, a specific violation and a causal link with the consequences must be established.
If the authors' claims relate to the sale of supplements, it is important to bear in mind that dietary supplements are not prohibited in Kazakhstan. However, supplements must undergo state registration, and their sale and advertising must comply with established requirements.
Medical examinations: a justified measure or an insufficiently specific requirement? OSINT Journal proposes conducting medical checks on JanaMen participants, but does not specify the particular risks. Such a proposal may in itself be justified. Given the intensive workloads and significant weight loss of participants, an independent medical assessment could help verify the safety of the methods used and the adequacy of medical support.
"Digital blackout" and blocking of payment channels. The publication uses the wording "digital blackout and traffic clean-up". But this is a journalistic label, not an independent legal basis. The Law "On Online Platforms and Online Advertising" regulates online advertising, but any restrictions require specific legal grounds and compliance with the established procedure. Therefore, suspicions of opacity of activity alone are not enough.
Proposals to block payments should be assessed in a similar way. For example, the provisions on the Anti-Fraud Centre provide for special mechanisms when signs of fraud are identified. This mechanism cannot automatically be interpreted as authority to freeze all of the project's payments because of suspicions of concealment of income. For financial restrictions, the applicable legal basis and the specific circumstances of the transaction must be established.
Law "On Media Medicine": what exactly is proposed to be regulated? If OSINT Journal proposes adopting a new regulatory act, its intended subject of regulation must be disclosed: bloggers' recommendations, advertising of services, the sale of supplements or liability for publishing potentially harmful information. Without such clarification, it is impossible to assess either the need for a separate law or its presumed applicability to JanaMen.
At the same time, Kazakhstan already has rules regulating related issues. For example, the rules on advertising supplements prohibit misleading consumers about the characteristics and expected results, attributing medicinal properties to supplements and advertising unregistered products.
The FBRK studied JanaMen Health's advertising materials. The pages for men's and women's vitamin complexes state specific quantitative results: in particular, a 35% increase in energy levels over two weeks, a testosterone increase in 78% of men and normalisation of hormonal balance in 74% of women.
The main page also uses wording about "protection against diseases", disease prevention, improved sleep and reduced stress. At the same time, the website labels the products as supplements and states that they are not medicinal products. Such a warning in itself does not remove the question of the reliability of the remaining advertising claims.
This gives grounds for further verification, but so far does not allow it to be asserted that JanaMen Health is breaking the law.
Confiscation of media assets: a proposal without sufficient justification. The OSINT Journal report proposes considering the possibility of confiscating assets associated with the project's media activities. However, it does not explain which assets are meant or on what facts this proposal is based.
EDITORIAL OPINION
The OSINT Journal investigation is a set of hypotheses, estimated figures and proposals for intervention by state authorities. It contains verifiable facts — the existence of NomaPay and Nomatech, Aitym Zhakupov's connection with the companies, JanaMen's commercial products and cooperation with the IBA. But the key claims about secret money flows, large revenues and tax schemes remain without a sufficient evidentiary basis.
According to the results of the verification, the full OSINT Journal report cannot be regarded as documentary evidence of a single shadow financial and media scheme involving JanaMen. It contains real corporate leads, but the financial estimates are not supported by a verifiable methodology, and some of the legal proposals are based on incorrect application of criminal law provisions.
To move from hypotheses to evidence-based conclusions, contracts, payment confirmations, documents on sponsorship and the provision of state facilities, as well as materials establishing the actual conditions of medical support for participants, are needed. Until such data appears, the accusations of concealment of income, illegal financing and administrative patronage must remain unconfirmed.
The FBRK requested a comment from JanaMen representatives regarding OSINT Journal's claims, but had received no response at the time of publication. The editorial team is ready to hear the project's position and to supplement the material with a comment from its representatives.
